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Recipes to Experience receives top provincial award |
This project is enabled through the partnership and co-operation of our Centre Wellington Tourism Stakeholders, and Elora Fergus Tourism. |
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Elora Fergus and Tourism wins big at provincial awards
For the second year in a row, Recipes to Experience Elora and Fergus has been named the Best Visitor Guide in Ontario. Produced in the name of Elora Fergus Tourism, the 2010 guide evolved from what had primarily been a Bed and Breakfast guide, to a comprehensive community digest with a focus on stories about local foods, restaurants and growers. The awards took place on Thursday, Feb. 4 at the Toronto Marriott Eaton Centre Hotel. Elora & Fergus Tourism, Sensational Elora and Grand River Country took top honours in 3 separate categories in best visitor guide, best marketing campaign and best specialty brochure in the provincial tourism marketing categories. The ceremony honours winners and honourable mentions for their efforts in promoting their communities for location and tourism opportunities. “This year, over 130 entries were judged” stated 2009 EDCO President Lauren Millier. “The competition allows local communities to see just how they stack up against other municipalities when it comes to promoting location, investment & tourism opportunities”. Expert judges reviewed all of the entries that covered everything from promotional brochures to infrastructure development projects. There are judges from specialized areas of expertise assigned to judge specific categories. Over 20 tourism partners from Centre Wellington were on hand to accept these awards during the Annual Conference of the Economic Developers Council of Ontario. “It is always an honour to accept these awards as the competition is very competitive”, stated Deb Dalziel, Tourism Coordinator for Elora Fergus Tourism. “These awards demonstrate our effectiveness in our economic development and tourism marketing efforts, and provide recognition to so many of our creative and hardworking events and projects in our community. It was especially thrilling to have our Mayor, members of Council and so many partners present to participate in the award ceremonies. These prestigious awards were especially distinctive as the Honourable David Onley; Lieutenant Governor of Ontario was on hand to personally congratulate all winners including the large delegation from Centre Wellington. EDCO is the country’s largest provincial economic development association that offers this program as well as professional development opportunities throughout the year. Membership is close to 600 that come from the private and public sector. Fergus Elora Bed & Breakfast Association wins top provincial awardFebruary 9, 2009 |
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“What makes the award especially sweet is that the project came together so quickly, with overwhelming support from everyone involved,” says FEBBA President Ro Cober, “We have been working hard in the same direction for two years now, and the results are starting to pay off.”
Part of that success came in the form of a grant through the Ontario Market Investment Fund (OMIF) in January 2009. FEBBA, as a key tourism stakeholder has partnered with other organizations under the stewardship of Elora Fergus Tourism to successfully compete for a grant of $98,500, the result of a successful funds-matching proposal submitted last November. This funding will be used to build and promote the Elora Fergus region as a culinary tourism destination, an initiative that includes creating linkages between local food growers and producers, and the restaurants, events and festivals that can promote local food to the masses, within and beyond Centre Wellington.
The award-winning Recipes to Experience Elora & Fergus Visitor Guide will be the primary vehicle to promote this marketing initiative in its inaugural year. Economic Development Officer Dave Rushton has announced that this year’s print run will be doubled to 70,000 booklets. The distribution strategy includes inserting almost half the guides into The Globe and Mail prior to the Victoria Day holiday in May 2009.
“The 416 and 905 area codes are key target markets for us,” explains Rushton, “and Globe subscribers are already pre-qualified to a large extent in terms of the demographic we want to reach.”
The 2009 campaign will be supported by a website, advertising and direct mail as part of an overall media mix. “The OMIF funding is a great opportunity to leverage what we already have,” said Rushton. “We’re going to build new product, and put the word out about all the great things there are to taste and experience in Elora and Fergus.”
This is the third successful entry of the Fergus Elora Bed & Breakfast Association as an EDCO finalist. The group previously received Awards of Merit in 2006 and 2008.
For more information, contact:
Ro Cober, 519 846-9439
FEBBA President
Owner, Log Cabin Heaven
Dave Rushton, 519 846-0971
Manager, Economic Development
Township of Centre Wellington
Conceived, designed & produced by:
Crunch! Inc. Communications
Garrett Klassen, President, Managing Editor
866-829-8848
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